Image of the Day: Oops!

March 25th, 2005 by Derek Meister

Car Crushed By Giant Nike Soccer Ball
click image to enlarge

This is a great example of a viral marketing campaign, in which cars crushed by a giant Nike soccer ball were placed in several highly visible locations last year and seen by an estimated 1.6 million people.

3 Responses to “Image of the Day: Oops!”

From Olganza » Briefblog: Outdoors de Nike:

[...] Descripción: Balones gigantes colocados en distintos puntos bien definidos. Efecto de marketing viral visto por alrededor de 1.6 millones de personas. Vía: Meister Planet. [...]

From How to make an impression — everwas:

[...] ball” is just a photoshopped concept. But the diving goalie is real and this one of a giant ball crushing a Mercedes is real as [...]

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