How Twitter Could Manage “Pro” Accounts

June 30th, 2009 by Derek Meister

TwitterTwo themes I see in a number of recent Twitter stories talk about how the company needs to find a way to generate revenue, as well as how businesses can use Twitter to reach out to their customers. There’s already talk of Twitter creating “professional” accounts, but critics wonder what features they could offer for business clients.

After thinking about it, one of the first suggestion I have would be the creation of a Twitter account infrastructure to allow multiple sub-accounts. Often, the marketing teams of companies will have multiple employees all using the same account, which can create security and tracking issues. Twitter should allow the creation of sub-accounts, all with their own login requirements for each employee, that could post on behalf of the main account.

Another feature Twitter could offer would be extra security for professional accounts that tracks posting behaviors in order to detect and prevent hacks and hijacks. High-profile Twitter accounts are a prime target for bad guys to try and take over for their own use, so having a system that could detect logins and password changes from suspect sources would be a great benefit for the credibility of that account.

I’m sure there will be plenty of other features available, such as increased data tracking features (like number of views from non-follower sources), but the above are two that I could see to be key for the growing professional Twitter market.

Take Control of Your Cords

June 30th, 2009 by Derek Meister

This how-to video has a great tip on how to manage long and easy to tangle cords, like extension cords, network cable and the like.

Transformers 2 Mini-Review

June 24th, 2009 by Derek Meister

I saw this at a midnight showing, and as was for the most part entertained in a brain-free way.

However, if you didn’t like the first, you’ll probably hate the second. The plot has more holes than before, the romantic tension between the leads is more strained, and the jokes were more explosively in your face than before. I probably could have survived less swearing, though I’m not sure why it bothered me more here than in other movies.

However, the crowd seemed to like it, and I didn’t mind the ride myself when the credits finally rolled 2 and a half hours later.

Why Are Text Message So Expensive?

June 16th, 2009 by Derek Meister

It looks like the cell phone companies will be answering questions today in a US Senate committee hearing on the rapid rise of text messaging costs to consumers.

The true answer, of course, is that vowels are so expensive to buy. At least that’s what I learned from Wheel of Fortune.

Early Morning DTV Madness

June 12th, 2009 by Derek Meister

The DTV transition was mandated in the Telecommunications Act of 1996, but 13 years later, 2.8 million Americans were still not ready for the switch that happened today.

I had the opportunity to help answer phone calls with DTV questions on the Fox 8 News Call for Action phone bank yesterday and today, so I had firsthand experience with a few Cleveland area viewers who were not all set for the analog TV signals to go dark at 10:00 am today.

Although most Americans are ready for the transition, according to the FCC, there was an estimated 55,000 or more Cleveland area residents who weren’t. Most of their questions involved where to turn to as they had expired converter box coupons, having not bought their equipment yet. The answer, of course, was to call the 1-888-CALL-FCC hotline.

The other question that came up often was whether they really needed the converter box. I had a number of callers who believed that because the word “digital” appeared somewhere on the front of their TV, they were ready to go. In many cases, I found out that it was a “Dolby Digital” sticker on the set that was causing some of the confusion.

The cutoff came and went hours ago, and the world hasn’t ended. However, I really sympathize with anyone manning a DTV support phone bank in the US, as now the compatibility issues with faulty equipment, or VCRs that won’t automatically change the channels on converter boxes start to come up. Good luck, brave DTV soldiers!

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